OGSM - 2026
| VISION: Be and be recognized as the pace setters in providing optimal transport logistics and technical packaging technology solutions in Europe, Middle East & Africa. | |||
| OBJECTIVE: 2026: BE THE PIONEER IN POLYOLEFIN RECYCLED MATERIAL, WMS AUTOMATION LEADING TO BE AMONG THE TOP 3 SUPPLY CHAIN SOLUTION PROVIDERS IN THE MIDDLE EAST AND AFRICA | |||
| # | Goals | Strategies | Measures |
| 1 | BUILDING THE BUSINESS | WHERE TO PLAY: | BUILDING THE BUSINESS |
| - Doubling the business with EGP 750MM Firm and 1.0 B Stretch | Coverage: | - Pallets Sales 300 MM | |
| - Penetrate African markets through exhibitions | - Rental 100MM | ||
| - Export Markets Sales >15% | - Focus on Saudi & Morocco | - Export&Projects 100MM | |
| Business Units: | - Material 250MM | ||
| - All 3 Business Units operational in Egypt, Saudi and Morocco | |||
| - Automation to be the Key driver of business expansion in Saudi | |||
| 2 | BUILDING OPERATIONS: | Pricing Tiers: | BUILDING OPERATIONS: |
| - Recycling own production of 3000 Tons | - One Way Pallets (Export) always in competition with wood | - Recyling Line capacity 0.5T/Hr | |
| - External Recycling dealing 1000 Tons | - Higher quality (Mid-duty pallets) @ competitive pricing. | - Achieve Daily 10T capacity. | |
| '- Material Price advantage on Long Life Pallets > EGP 150, Export Pallets > EGP 50 | Lineup: | - Reach Monthly 250Tcapacity. | |
| - Rental expands to semi-closed and open loop. | - Close the year at 4,000T | ||
| - Introduce “Low turnover/low price” rental pallet | - Poly AL utilization Q3. | ||
| 3 | DRIVING INNOVATION: | HOW TO WIN: | DRIVING INNOVATION: |
| - iWMS solution for 3+ clients | Go 2 Market: | - First client Q1, 2 clients 2nd half | |
| - HR solution for 2+ Clients | - Build our pooling system capabilities (closed/ Semi/ Open loops) | - First client Q2, 2 clients 2nd half | |
| - All Functions Modules finalized before end of year | - Digital marketing of all PAFT business. | - CRM Module in operation by Q1 | |
| - On-Line Ordering System to drive our regional selling | - Dash Board (All Functions) in place Q1 | ||
| Innovation & Product Developments: | - PP Module in operation by Q2 | ||
| - All Rented pallets move to automation | - MA Module in operation by Q3 | ||
| - AI in all functions | - FA Module in operation Q4 | ||
| 4 | BUILDING THE ORGANIZATION | - Sustainable, Environment friendly solutions | BUILDING THE ORGANIZATION |
| - 100% of roles filled per official Function Org. Structure by Q1 | Manufacturing Capabilities: | - All function's key vacancies hired by Jan. | |
| - Expand recycling business and get a new land to fit our 10 years expansion | - All functions vacancies filled by Feb. | ||
| - Annual Performance Plans cascaded down to 100% of level 4 employees. | - Build full Moulds maintenace center | - All functions 100% in opeation by Q1 | |
| - Continue Backward Integration penetrating steel production | - Multitalented (Joker) assignment by function Q2 | ||
| - At Least 2 trainings per employee | Organization: | - Final Functions WP and AP Jan. 26 | |
| - Retention rate >90% White Collar, >80% Blue Collar | - Implement PAFT’s Performance Management system | - Mid year performance reviews completed by Jul. 26 | |
| - Build our culture per PAFT’s personnel systems with Semi & Annual Recognition awards | - 100% official reviews completed Dec. 26 | ||
| - Multi-Role Individual in each Function by Q2 | - Attract, Train, Retain top talents in Collaboration with Universities and Technical Schools | - All 2026 KPI's completed by End Dec. 26 | |
| - Build Mid-Level Management in Operations Function | |||
| - Invest in Blue Collars to Become pure implementors | |||
IT Function Work Plan 2026
| Name: IT Function | Last Revisiosn:19 / 12 / 2026 | ||||
| Function Work Plan 2026 | |||||
| Department Objective: transformation and innovation across all PAFT functions through implementation of integrated technology solutions, automation, and AI capabilities to support business growth and operational excellence. | |||||
| Main Action | Action Steps | Resources | KPI Measure | Delivery Date | |
| 1 |
BUILDING THE BUSINESS:
- iWMS Deployment for 3+ clients |
Where To Play:
- Egypt, KSA and Morocco How To Win: - Conduct requirements analysis with potential clients - Develop and customize iWMS solution - Deploy pilot implementation with 2nd client - Onboard additional clients in 2nd half - 3D Visualization For all warehouses and racks |
IT Function, Commercial Team | 2nd client Q1, 3rd and 4th
clients by the 2nd half
(Total 4 clients) [Fridal, Fort Capital, Legrand and First Mills] |
Q1
Q4 |
| 2 |
BUILDING THE BUSINESS:
- HR Deployment for 2+ clients DRIVING INNOVATION: - PMS Solution Development |
Where To Play:
PAFT and Egypt (iWMS Clients) How To Win: - finalize testing all modules in PAFT by end of Jan - complete documentation for HR system by end of Feb - ensure full estability by end of March - Gather PMS requirements and workflows - Design and develop Performance management system - Test and deploy in PAFT - Scale to deploy out with iWMS clients |
IT Function, HR Function. |
Deploy the HR System For 2+ clients
Deploy in PAFT by Q2, 1 client by the 2nd half (Total 1+ clients) |
Q1
Q2 Q4 |
| 3 |
DRIVING INNOVATION:
- ERP Modules Completion |
Where To Play:
PAFT How To Win: - CRM Module implementation and testing (Q1) - FA Module finalization (Q1) - PP Module deployment (Q2) - MA Module rollout (Q3) - Dashboard development for all functions (Q4) |
All Function
Heads, Finance
Investing in SAP B1 Modifications |
Delivering CRM By
Q1 Delivering FA By Q1 Delivering PP By Q2 Delivering MA By Q3 Delivering Dashboard By Q4 |
Q1
Q1 Q2 Q3 Q4 |
| 4 |
DRIVING INNOVATION:
- Automation & AI Integration |
Where To Play:
PAFT How To Win: - Automate rental pallet tracking system - Implement AI for demand forecasting - Deploy AI in operations optimization - AI-powered analytics & Forcasting for all functions |
IT Function Commercial Team Investing in more RFID TGAS (PVC Cards), RFID Handhelds and AI Tools |
Full deployment of the rental module by Q4
AI modules operational in all functions by Q4 |
Q4 Q4 |
| 5 |
DRIVING INNOVATION:
- Digital Marketing & Online Ordering |
Where To Play:
Egypt, KSA and Morocco How To Win: - Develop online ordering platform - Integrate with inventory and fulfillment systems - Launch digital marketing campaigns - Enable regional selling capabilities |
IT Function
Commercial Team
Enough Budget |
Online ordering system live by Q2 | Q2 |
Action Plan - Eng. Mostafa Abdelzaher (IT Director)
| Name:Eng. Mostafa Abdelzaher | Last Revisiosn:19 / 12 / 2026 | |||||
| Action Plan 2026 | ||||||
| Department Goals: transformation and innovation initiatives across all PAFT functions, ensuring successful implementation of iWMS, PMS solutions, ERP modules, AI integration, and digital platforms. | ||||||
| # | Main Action العمل المطلوب | Action Steps خطوات العمل | Resources المصادر | KPI Measure مقياس الأداء | Due Date تاريخ التسليم | |
| 1 | iWMS Deployment | - Conduct requirements
analysis with potential clients - Develop and customize iWMS solution - Deploy pilot implementation with first client - Onboard additional clients in 2nd half - 3D Visualization For all warehouses and racks |
Commercial Team | 2nd client Q1, 3rd, 4th
clients 2nd half (Total 4 clients) [Fridal, Fort Capital, Legrand and First Mills] |
Q1
Q4 |
|
| 2 | PMS Solution Development | - Gather PMS requirements
and workflows - Design and develop Performance management system - Test and deploy in PAFT - Scale to deploy with our iWMS clients |
HR Function | First client Q2, 2 clients 2nd half (Total 2+ clients) | Q2
Q4 |
|
| 3 | ERP Modules Completion | - CRM Module
implementation and testing (Q1) - Dashboard development for all functions (Q1) - PP Module deployment (Q2) - MA Module rollout (Q3) - FA Module finalization (Q4) |
All Function Heads, Finance | CRM-Q1, Dashboard-Q1, PP-Q2, MA-Q3, FA-Q4 | Q1
Q2 Q3 Q4 |
|
| 4 | Automation & AI Integration | - Automate rental pallet
tracking system - Implement AI for demand forecasting - Deploy AI in operations optimization - AI-powered analytics & Forecasting for all functions |
Operations, Data Analytics Team | AI modules operational in all functions by Q4 | Q4 | |
| 5 | Digital Marketing & Online Ordering | - Develop online ordering
platform - Integrate with inventory and fulfillment systems - Launch digital marketing campaigns - Enable regional selling capabilities |
Commercial Team | Online ordering system live by Q2 | Q2 | |
Action Plan - Eng. Seif Mahmoud (IT Engineer)
| Name:Eng. Seif Mahmoud | Last Revisiosn:19 / 12 / 2026 | |||||
| Action Plan 2026 | ||||||
| Department Goals: Drive implementation of iWMS with 3D visualization, ERP modules, automation, AI integration, and digital marketing platforms to support business growth and operational excellence. | ||||||
| # | Main Action العمل المطلوب | Action Steps خطوات العمل | Resources المصادر | KPI Measure مقياس الأداء | Due Date تاريخ التسليم | |
| 1 | iWMS Deployment | - Conduct requirements
analysis with potential clients - Develop and customize iWMS solution - Deploy pilot implementation with first client - Onboard additional clients in 2nd half - 3D Visualization For all warehouses and racks |
Commercial Team | 2nd client Q1, 3rd, 4th
clients 2nd half (Total 4 clients) [Fridal, Fort Capital, Legrand and First Mills] |
Q1
Q4 |
|
| 2 | ERP Modules Completion | - CRM Module
implementation and testing (Q1) - Dashboard development for all functions (Q1) - PP Module deployment (Q2) - MA Module rollout (Q3) - FA Module finalization (Q4) |
All Function Heads, Finance | CRM-Q1, Dashboard-Q1, PP-Q2, MA-Q3, FA-Q4 | Q1
Q2 Q3 Q4 |
|
| 3 | Automation & AI Integration | - Automate rental pallet
tracking system - Implement AI for demand forecasting - Deploy AI in operations optimization - AI-powered analytics & Forecasting for all functions |
Operations, Data Analytics Team | AI modules operational in all functions by Q4 | Q4 | |
| 4 | Digital Marketing & Online Ordering | - Develop online ordering
platform - Integrate with inventory and fulfillment systems - Launch digital marketing campaigns - Enable regional selling capabilities |
Marketing, Sales Team | Online ordering system live by Q2 | Q2 | |
Action Plan - Eng. Keroles Emad (IT Engineer)
| Name:Eng. Keroles Emad | Last Revisiosn:19 / 12 / 2026 | |||||
| Action Plan 2026 | ||||||
| Department Goals: solution development, ERP modules completion, AI integration, and digital platform implementation to enhance organizational capabilities. | ||||||
| # | Main Action العمل المطلوب | Action Steps خطوات العمل | Resources المصادر | KPI Measure مقياس الأداء | Due Date تاريخ التسليم | |
| 1 | PMS Solution Development | - Gather PMS requirements
and workflows - Design and develop Performance management system - Test and deploy in PAFT - Scale to deploy with our iWMS clients |
HR Function | First client Q2, 2 clients 2nd half (Total 2+ clients) | Q2
Q4 |
|
| 2 | ERP Modules Completion | - CRM Module
implementation and testing (Q1) - Dashboard development for all functions (Q1) - PP Module deployment (Q2) - MA Module rollout (Q3) - FA Module finalization (Q4) |
All Function Heads, Finance | CRM-Q1, Dashboard-Q1, PP-Q2, MA-Q3, FA-Q4 |
Q1
Q2 Q3 Q4 |
|
| 3 | Automation & AI Integration | - Automate rental pallet
tracking system - Implement AI for demand forecasting - Deploy AI in operations optimization - AI-powered analytics & Forecasting for all functions |
Operations, Data Analytics Team | AI modules operational in all functions by Q4 | Q4 | |
| 4 | Digital Marketing & Online Ordering | - Develop online ordering
platform - Integrate with inventory and fulfillment systems - Launch digital marketing campaigns - Enable regional selling capabilities |
Marketing, Sales Team | Online ordering system live by Q2 | Q2 | |